Dolly Blue

 

By 1900 one brand of laundry blue from north-western England was packaged in little bags with a distinctive stick peeking out of the bundle. The stick-handle could be used to dip the blue in and out of the water, while also reminding people of a washing dolly or dolly-peg. Their advertising used cute girl dollies of course. The name Dolly Blue and the stick concept are part of the history of English law since the manufacturer, William Edge & Sons, fought two court cases in 1900 and 1911 in an effort to protect their brand. (These are still cited by English lawyers discussing intellectual property law etc.) Edge & Sons merged with Reckitt & Colman, but closed in 1968. Reckitt also acquired Robin Blue, now a leading "post-wash whitener" in India and Pakistan.